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Posts tagged ‘Russell Alexander’

Russell Alexander Collaborative Family Lawyers’ First Annual Holiday Toy Drive

Poster for Russell Alexander Collaborative Family Lawyers' Toy Drive

 

Russell Alexander Collaborative Family Lawyers are pleased to announce the start of their First Annual Holiday Toy Drive. This year the drive will be supporting Bethesda House located in the Durham Region and A Place Called Home located in The City of Kawartha Lakes.

New, unwrapped gift donations can be made in the Brooklin office for the Bethesda House. They have informed us of the lack of gifts for children 13-17 years of age. Some gift suggestions for them include:

  • Sports equipment
  • Art supplies
  • Games
  • Movie passes and gift cards
  • Purses and backpacks
  • Make-up, lotion, perfume
  • Hats and scarves

The Lindsay office is accepting new, unwrapped gifts to be donated for A Place Called Home. There is no recommended age for donations for this organization.

If you wish to donate to the toy drive this year, it will be running from November 1, 2018 through to December 7, 2018. You may drop by with your donation in the Brooklin or Lindsay office any time between 9:00 a.m. and 5:00 p.m. on Monday to Friday. For further details, feel free to give our office a call at 905-655-6335.

How to Use Technology to Improve Your Family Law Practice

It’s more common than ever: family lawyers are using technology to enhance efficiencies, to market legal services, and to operate the business side of their practices. Do you know what tools and apps are out there that can help you? Are you up to date on the latest possibilities? Learn how to appropriately integrate technology to transform your practice while ensuring you comply with the Rules of Professional Conduct.

  • ​Understand how to use social media to promote your practice
  • Improve client experiences by utilizing technology tools
  • Learn how to incorporate technology through the life of the file
  • Hear about tech tips, tricks and traps

Check here to learn more or to register for the program.

This program qualifies for 2 professionalism hours of CPD.

Saving the Golden Goose: How Family Run Businesses can Survive and Thrive after Divorce #FDRevolution

Saving the Golden Goose: How Family Run Businesses can Survive and Thrive after Divorce

We are excited to be invited back to speak at the FDRIO’s 2018 Unconference – Rethink the Future. The conference will be held May 3, 2018 in 
Toronto where attendees vote on what Topics they would like to hear.

Our presentation will explore how a family business can be impacted when a Company ‘founder’ is involved in separation.  We will discuss:

  • When both spouses are principals in the business
  • When a second generation of the family joins the business.
  • The effects on a range of stakeholders such as business partners and other investors.
  • How spouses can cooperate to address the best interests of the children
  • How spouses can agree to cooperate to address the best interests of the family business.
  • Using, a collaborative approach to reduce the impact of separation and divorce on family run businesses.
  • Ensuring that the business remains viable for both spouses, as well as future generations.

The Family Dispute Resolution Institute of Ontario (FDRIO) is a federally-incorporated not-for-profit that seeks to support and enhance the family dispute resolution profession and to increase public awareness about the many FDR options available to them. FDRIO is a self-regulating organization of multidisciplinary professionals who facilitate family dispute resolution by providing information and conflict management services to families.

Click here to learn more about FDRIO’s 2018 Unconference, membership or to register.

We hope to see you there!

Luke’s Place is excited to receive $2,500.00.

 

Russell I. Alexander Giving Fund

NEWS & PRESS

Wednesday, December 21, 2016
Contact: Darla Weir
Marketing Coordinator, 905.655.6335

Russell I. Alexander Awards 2016 Charitable Giving Fund Grant

Luke`s Place is excited to receive $2,500.00.

BROOKLIN, ON December 21, 2016 –

A local business has just boosted Luke`s Place with a grant of $2,500.00.

As part of this giving fund, Luke’s Place Support & Resource Centre for Women & Children has been provided with a donation in the amount of $2,500. Luke’s Place opened its doors in 2003 and served 528 abused women with children in Durham Region last year. Luke’s Place was named in memory of Luke, a 3 ½ year old boy who was murdered by his father on his first unsupervised access visit. Luke’s Place is devoted to improving the experiences of abused women in navigating the complex family law process and works towards making sure no other child would face a similar fate.

Luke’s Place Executive Director has said that, “Demand for our services grows annually and donations such as this go a long way towards helping women and their children who are desperate to rebuild their lives free from abuse.”

Luke’s Place Fund Development & Marketing Manager said, “Since we do
not have any core annualized support from government, we rely heavily on community funding to provide abused women and their children in Durham Region with access to our support and resources. Luke’s Place needs donations such as these now more than ever.”

Luke’s Place was also the recipient of a Russell I. Alexander Giving Fund Grant in 2015.

The Russell I. Alexander Charitable Giving Fund provides grants and financial support to community organizations that are doing great work, but may not be as visible as some of their larger counterparts.

About Russell I. Alexander

Russell I. Alexander is a law firm dedicated solely to family law. With experienced lawyers and staff of 13 people, the firm provides guidance on matters relating to family law. For additional information about the Russell I. Alexander Giving Fund, please visit www.russellalexander.com.

Previous Giving Fund recipients include: Covenant House Homeless Youth Shelter, Lindsay Muskies Hockey Association, Whitby Girls Hockey Association, the Lindsay Lynx Girls Hockey Association and Luke’s Place.

To learn more about the Russell I. Alexander, Family Lawyers, you can also visit them on Facebook.

Interviews with Mr. Alexander and or his staff can be arranged by contacting 905.655.6335.

FDR: Family Dispute Resolution Week

FDR2

The theme of the week is “Let’s Talk it Out!”

Featuring events for the public and for professionals, this week features free public speakers, workshops, information centres and more.

I’m pleased to presenting today with Carolyn McAlpine on Mediation and Collaborative Law: A Better Way.  Our discussion will review:

  • —Key Elements to Collaborative Practice
  • —The Difference between Collaborative Practice and Mediation
  • —The Collaborative Team
  • —A Different Approach
  • —Reducing Hostility in Family Disputes and Separation
  • —The Nuts & Bolts of Collaborative Practice
  • — The Pace of Collaborative Practice
  • — A Focus on the Future
  • —A Focus on Interests, Not Positions
  • —Further Information about Collaborative Practice

Today’s agenda also includes:

LET’S TALK IT OUT – Northern District Library

START TIME TUESDAY, NOVEMBER 24, 2015

9:00am-9:45am

How to be great parents post-separation
Hear from two top family professionals on how to craft a parenting plan that works best for the children. Presentation by Stella Kavoukian and Laurie Stein

10:00am-10:45am

Family Violence and FDR
Information, support and resources for families experiencing violence. How to navigate separation and divorce safely— for you and your children.
Presentation by Barbra Schlifer Clinic

11:00am-11:45am

Mediation and Collaborative Law: A Better Way
Exploring the mediation and collaborative processes, emphasizing voluntariness, safety, pros vs cons when compared to the court process and how it creates long term solutions.
Presentation by Russell Alexander & Carollyn McAlpine

12:00pm-12:45pm

Public information fair: displays from agencies and organizations supporting families experiencing conflict @ Rotunda

1:00pm-1:45pm

Mental Health and FDR
Hear from a mental health professional about the resources available to separating families experiencing mental health challenges.
Presentation by Caroline Felstiner

2:00pm-2:45pm

Court Connected Mediation Services
What you need to know about Ontario’s free and subsidized family mediation services.
Presentation by mediate393

3:00pm-3:45pm

Smooth Sailing: Navigating Through a Family Law Dispute
Tips and suggestions from a seasoned family lawyer: useful resources including FLIC offices, Legal Aid Ontario, free online tools and other legal resources.
Presentation by Joel Skapinker

4:00-9:00pm

Public information fair: displays from agencies and organizations supporting families experiencing conflict @ Rotunda

We hope to see you there. To learn more about this week’s events including where to attend and how to register, click here.

Advanced Marketing Roundtable – Quick Tips

mad men

Advanced Marketing Roundtable – Quick Tips

1. Supplement Traditional Marketing Methods

Advances in technology have opened up new and affordable marketing avenues that are accessible for even the smallest of firms. Use advanced marketing techniques to supplement traditional marketing methods such as networking, writing and speaking engagements and traditional paid advertisements.

2. Marketing With Social Media

Facebook is a free social networking website that enables people to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

Twitter enables people to posts short messages called tweets and follow other users’ tweets.

Google + is Google’s social networking project that integrates with Google’s other platforms.

LinkedIn is a social networking site designed for the business community and other professionals. The site enables members to establish and document networks of people they know and trust.

Mashable defines blogging as “an interactive form of publishing content on the web. It comes from the term ‘web log’. The act of blogging dates back to the late 1990s, and has become a dominant way of self-publishing in the 2000s.” There are many platforms for writing and posting your blog; WordPress is one the more popular ones.

3. Importance of a Website – The Modern Day Business Card

A professional website is no longer a “nice to have”. It is a must. One of the first things a potential client will do is look up a lawyer or law firm’s web presence. This includes looking for more information on the website and evaluating how the lawyer or firm have been received on social media.

Clients will make assumptions about a lawyer’s expertise, professionalism and success by looking at their online presence. A professional website will provide a good first impression and will provide the client the necessary information to make an informed decision about whether you or your firm is right for the client.

While the “old school approach” was to keep knowledge close to the chest, there is a practical marketing benefit to sharing knowledge through your website. In addition to showing expertise, the content can improve your rankings on search engines.

4. Blogging for Useful Content

One of the most effective ways to blog is to focus on subject matters that you find interesting or are related to your practice area. Following news feeds, recent cases, and industry specific newsletters can be a great way to generate content for new blog topics and ideas.

Google rewards blogs that produce original, relevant and trustworthy content by elevating the blog post in organic search results.

5. Organic Search Engine Optimization (SEO)

SEO involves the optimization of your firm’s website to obtain a high page ranking when users search for particular keywords that are relevant to your practice. Each search engine uses a proprietary algorithm to determine what websites are the most relevant for a particular keyword search.

Typically, search engines look for: (a) useful, keyword rich content; and (b) backlinks from high page ranking websites (typically authority sites).

Maintaining a high page rank is hard work and requires constant maintenance and content updates.

6. Google Ad Words and Pay-Per-Click Campaigns (PPC)

Like SEO, most search engines also permit business clients to create advanced marketing campaigns where they “bid” on advertisements that appear at the top of search results. These advertisements are typically charged “per click-through”.

The determination of where an ad will run will also depend on a proprietary algorithm. While this is a complicated and highly advanced method of marketing, it can be highly successful and lead to valuable “warm leads”.

Typically PPC campaigns must be set up and managed much in the same way as an SEO campaign.

7. Analyzing the Results of Your Advanced Marketing

It is often difficult to measure the effectiveness of advanced marketing techniques, especially if you are making a lot of changes to your marketing approach all at once.

Adwords, Google analytics, WordPress and Facebook have excellent statistics relevant to specific campaigns. Part of the problem may be that clients will find you from a number of sources before they make the decision to call.

Perhaps the simplest way to measure success is to have the person processing new callers and intakes keep detailed statistics and “drill down” by asking the new callers specific questions as to how they found out about your firm and what motivated them to call your office. Then track this data over a period of time (monthly, quarterly, yearly) and watch for trends and indicators as to what is working and not working, allowing you to measure your ROI.

8. Getting it Done – On Your Own Versus Outsourcing

We are all very busy with our practices and often wonder when will I have the time to focus on my marketing efforts. It can be effective to set aside a specific time and day of the week to dedicate 2 to 3 hours focused on social media and marketing. The various social platforms may permit you to schedule your posts in advance and release your posts at certain times and days (or even months) in advance.

You can delegate “in house,” hire a professional marketing company to oversee your marketing efforts, or hire professional freelancers and researchers to assist.

Perhaps a hybrid approach may be the most effective for you. Keep active and participate in your marketing efforts while delegating and hiring professionals to help carry the load.

These tips were assembled by Russell Alexander and Allan Oziel for their presentation at the LSUC’s 2015 Solo Conference and are reproduced here with the permission of Allan Oziel.

Russell Alexander is the founder of Russell Alexander Collaborative Family Lawyers, a family law boutique with offices in Markham, Whitby, and Lindsay, Ontario. Visit www.russellalexander.com or connect by E-mail (ria@russellalexander.com) or on Twitter (@familyLLB).

Allan Oziel is the principal at Oziel Law, an entrepreneurial law firm in Toronto, specializing in business, technology and intellectual property law. Visit www.oziellaw.ca or connect by E-mail (aoziel@oziellaw.ca) or on Twitter (@allanoziel).

Solo and Small Firm Conference 2015

LSUC logo2

Solo and Small Firm Conference 2015

I am looking forward to attending and presenting at the upcoming Solo and Small Firm Conference in Toronto.

My co-presenter Allan Oziel and I will host the “Advanced Marketing Roundtable”.

Looking for new ways to attract clients? Are your efforts on social media not translating into desired results? In this roundtable session, we will explore ways to drive clients to your website and give you tools to measure your success. Learn how much time you should be spending on marketing and outsourcing to make it count. Take advantage of the ample opportunities to meet other sole and small firm practitioners from across Ontario and discover new ways to improve your practice.

Registration includes networking opportunities during continental breakfasts, lunch, and a cocktail reception.

The vendor expo will showcase a variety of products and services to support and enhance your practice. You can also join us for the live webcast.

Follow this link to register.

Hope to see you there.

Presentation of our $5,000.00 donation to the Kawartha Lakes Food Source

chq photo

Presentation of our $5,000.00 donation to the Kawartha Lakes Food Source

We presented our $5,000.00 donation to the Kawartha Lakes Food Source today to Dr Brian Fagan and Catherine Danbrook. Pictured: Associate Lawyers Ellito Vine and Nafisa Nazarali, Dr Brian Faga, Russell Alexander, Catherine Danbrook, Senior Associate Wendy Lloyd, and Associate Lawyer Aleksandra Czyzowska. Picture courtesy of Mark Ridout photography.