Skip to content

Posts tagged ‘Russell Alexander’

Luke’s Place is excited to receive $2,500.00.

 

Russell I. Alexander Giving Fund

NEWS & PRESS

Wednesday, December 21, 2016
Contact: Darla Weir
Marketing Coordinator, 905.655.6335

Russell I. Alexander Awards 2016 Charitable Giving Fund Grant

Luke`s Place is excited to receive $2,500.00.

BROOKLIN, ON December 21, 2016 –

A local business has just boosted Luke`s Place with a grant of $2,500.00.

As part of this giving fund, Luke’s Place Support & Resource Centre for Women & Children has been provided with a donation in the amount of $2,500. Luke’s Place opened its doors in 2003 and served 528 abused women with children in Durham Region last year. Luke’s Place was named in memory of Luke, a 3 ½ year old boy who was murdered by his father on his first unsupervised access visit. Luke’s Place is devoted to improving the experiences of abused women in navigating the complex family law process and works towards making sure no other child would face a similar fate.

Luke’s Place Executive Director has said that, “Demand for our services grows annually and donations such as this go a long way towards helping women and their children who are desperate to rebuild their lives free from abuse.”

Luke’s Place Fund Development & Marketing Manager said, “Since we do
not have any core annualized support from government, we rely heavily on community funding to provide abused women and their children in Durham Region with access to our support and resources. Luke’s Place needs donations such as these now more than ever.”

Luke’s Place was also the recipient of a Russell I. Alexander Giving Fund Grant in 2015.

The Russell I. Alexander Charitable Giving Fund provides grants and financial support to community organizations that are doing great work, but may not be as visible as some of their larger counterparts.

About Russell I. Alexander

Russell I. Alexander is a law firm dedicated solely to family law. With experienced lawyers and staff of 13 people, the firm provides guidance on matters relating to family law. For additional information about the Russell I. Alexander Giving Fund, please visit www.russellalexander.com.

Previous Giving Fund recipients include: Covenant House Homeless Youth Shelter, Lindsay Muskies Hockey Association, Whitby Girls Hockey Association, the Lindsay Lynx Girls Hockey Association and Luke’s Place.

To learn more about the Russell I. Alexander, Family Lawyers, you can also visit them on Facebook.

Interviews with Mr. Alexander and or his staff can be arranged by contacting 905.655.6335.

FDR: Family Dispute Resolution Week

FDR2

The theme of the week is “Let’s Talk it Out!”

Featuring events for the public and for professionals, this week features free public speakers, workshops, information centres and more.

I’m pleased to presenting today with Carolyn McAlpine on Mediation and Collaborative Law: A Better Way.  Our discussion will review:

  • —Key Elements to Collaborative Practice
  • —The Difference between Collaborative Practice and Mediation
  • —The Collaborative Team
  • —A Different Approach
  • —Reducing Hostility in Family Disputes and Separation
  • —The Nuts & Bolts of Collaborative Practice
  • — The Pace of Collaborative Practice
  • — A Focus on the Future
  • —A Focus on Interests, Not Positions
  • —Further Information about Collaborative Practice

Today’s agenda also includes:

LET’S TALK IT OUT – Northern District Library

START TIME TUESDAY, NOVEMBER 24, 2015

9:00am-9:45am

How to be great parents post-separation
Hear from two top family professionals on how to craft a parenting plan that works best for the children. Presentation by Stella Kavoukian and Laurie Stein

10:00am-10:45am

Family Violence and FDR
Information, support and resources for families experiencing violence. How to navigate separation and divorce safely— for you and your children.
Presentation by Barbra Schlifer Clinic

11:00am-11:45am

Mediation and Collaborative Law: A Better Way
Exploring the mediation and collaborative processes, emphasizing voluntariness, safety, pros vs cons when compared to the court process and how it creates long term solutions.
Presentation by Russell Alexander & Carollyn McAlpine

12:00pm-12:45pm

Public information fair: displays from agencies and organizations supporting families experiencing conflict @ Rotunda

1:00pm-1:45pm

Mental Health and FDR
Hear from a mental health professional about the resources available to separating families experiencing mental health challenges.
Presentation by Caroline Felstiner

2:00pm-2:45pm

Court Connected Mediation Services
What you need to know about Ontario’s free and subsidized family mediation services.
Presentation by mediate393

3:00pm-3:45pm

Smooth Sailing: Navigating Through a Family Law Dispute
Tips and suggestions from a seasoned family lawyer: useful resources including FLIC offices, Legal Aid Ontario, free online tools and other legal resources.
Presentation by Joel Skapinker

4:00-9:00pm

Public information fair: displays from agencies and organizations supporting families experiencing conflict @ Rotunda

We hope to see you there. To learn more about this week’s events including where to attend and how to register, click here.

Advanced Marketing Roundtable – Quick Tips

mad men

Advanced Marketing Roundtable – Quick Tips

1. Supplement Traditional Marketing Methods

Advances in technology have opened up new and affordable marketing avenues that are accessible for even the smallest of firms. Use advanced marketing techniques to supplement traditional marketing methods such as networking, writing and speaking engagements and traditional paid advertisements.

2. Marketing With Social Media

Facebook is a free social networking website that enables people to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

Twitter enables people to posts short messages called tweets and follow other users’ tweets.

Google + is Google’s social networking project that integrates with Google’s other platforms.

LinkedIn is a social networking site designed for the business community and other professionals. The site enables members to establish and document networks of people they know and trust.

Mashable defines blogging as “an interactive form of publishing content on the web. It comes from the term ‘web log’. The act of blogging dates back to the late 1990s, and has become a dominant way of self-publishing in the 2000s.” There are many platforms for writing and posting your blog; WordPress is one the more popular ones.

3. Importance of a Website – The Modern Day Business Card

A professional website is no longer a “nice to have”. It is a must. One of the first things a potential client will do is look up a lawyer or law firm’s web presence. This includes looking for more information on the website and evaluating how the lawyer or firm have been received on social media.

Clients will make assumptions about a lawyer’s expertise, professionalism and success by looking at their online presence. A professional website will provide a good first impression and will provide the client the necessary information to make an informed decision about whether you or your firm is right for the client.

While the “old school approach” was to keep knowledge close to the chest, there is a practical marketing benefit to sharing knowledge through your website. In addition to showing expertise, the content can improve your rankings on search engines.

4. Blogging for Useful Content

One of the most effective ways to blog is to focus on subject matters that you find interesting or are related to your practice area. Following news feeds, recent cases, and industry specific newsletters can be a great way to generate content for new blog topics and ideas.

Google rewards blogs that produce original, relevant and trustworthy content by elevating the blog post in organic search results.

5. Organic Search Engine Optimization (SEO)

SEO involves the optimization of your firm’s website to obtain a high page ranking when users search for particular keywords that are relevant to your practice. Each search engine uses a proprietary algorithm to determine what websites are the most relevant for a particular keyword search.

Typically, search engines look for: (a) useful, keyword rich content; and (b) backlinks from high page ranking websites (typically authority sites).

Maintaining a high page rank is hard work and requires constant maintenance and content updates.

6. Google Ad Words and Pay-Per-Click Campaigns (PPC)

Like SEO, most search engines also permit business clients to create advanced marketing campaigns where they “bid” on advertisements that appear at the top of search results. These advertisements are typically charged “per click-through”.

The determination of where an ad will run will also depend on a proprietary algorithm. While this is a complicated and highly advanced method of marketing, it can be highly successful and lead to valuable “warm leads”.

Typically PPC campaigns must be set up and managed much in the same way as an SEO campaign.

7. Analyzing the Results of Your Advanced Marketing

It is often difficult to measure the effectiveness of advanced marketing techniques, especially if you are making a lot of changes to your marketing approach all at once.

Adwords, Google analytics, WordPress and Facebook have excellent statistics relevant to specific campaigns. Part of the problem may be that clients will find you from a number of sources before they make the decision to call.

Perhaps the simplest way to measure success is to have the person processing new callers and intakes keep detailed statistics and “drill down” by asking the new callers specific questions as to how they found out about your firm and what motivated them to call your office. Then track this data over a period of time (monthly, quarterly, yearly) and watch for trends and indicators as to what is working and not working, allowing you to measure your ROI.

8. Getting it Done – On Your Own Versus Outsourcing

We are all very busy with our practices and often wonder when will I have the time to focus on my marketing efforts. It can be effective to set aside a specific time and day of the week to dedicate 2 to 3 hours focused on social media and marketing. The various social platforms may permit you to schedule your posts in advance and release your posts at certain times and days (or even months) in advance.

You can delegate “in house,” hire a professional marketing company to oversee your marketing efforts, or hire professional freelancers and researchers to assist.

Perhaps a hybrid approach may be the most effective for you. Keep active and participate in your marketing efforts while delegating and hiring professionals to help carry the load.

These tips were assembled by Russell Alexander and Allan Oziel for their presentation at the LSUC’s 2015 Solo Conference and are reproduced here with the permission of Allan Oziel.

Russell Alexander is the founder of Russell Alexander Collaborative Family Lawyers, a family law boutique with offices in Markham, Whitby, and Lindsay, Ontario. Visit www.russellalexander.com or connect by E-mail (ria@russellalexander.com) or on Twitter (@familyLLB).

Allan Oziel is the principal at Oziel Law, an entrepreneurial law firm in Toronto, specializing in business, technology and intellectual property law. Visit www.oziellaw.ca or connect by E-mail (aoziel@oziellaw.ca) or on Twitter (@allanoziel).

Solo and Small Firm Conference 2015

LSUC logo2

Solo and Small Firm Conference 2015

I am looking forward to attending and presenting at the upcoming Solo and Small Firm Conference in Toronto.

My co-presenter Allan Oziel and I will host the “Advanced Marketing Roundtable”.

Looking for new ways to attract clients? Are your efforts on social media not translating into desired results? In this roundtable session, we will explore ways to drive clients to your website and give you tools to measure your success. Learn how much time you should be spending on marketing and outsourcing to make it count. Take advantage of the ample opportunities to meet other sole and small firm practitioners from across Ontario and discover new ways to improve your practice.

Registration includes networking opportunities during continental breakfasts, lunch, and a cocktail reception.

The vendor expo will showcase a variety of products and services to support and enhance your practice. You can also join us for the live webcast.

Follow this link to register.

Hope to see you there.

Presentation of our $5,000.00 donation to the Kawartha Lakes Food Source

chq photo

Presentation of our $5,000.00 donation to the Kawartha Lakes Food Source

We presented our $5,000.00 donation to the Kawartha Lakes Food Source today to Dr Brian Fagan and Catherine Danbrook. Pictured: Associate Lawyers Ellito Vine and Nafisa Nazarali, Dr Brian Faga, Russell Alexander, Catherine Danbrook, Senior Associate Wendy Lloyd, and Associate Lawyer Aleksandra Czyzowska. Picture courtesy of Mark Ridout photography.

Russell I. Alexander Awards 2014 Charitable Giving Fund Grant to The Kawartha Lakes Food Source

food

Russell I. Alexander Awards 2014 Charitable Giving Fund Grant to The Kawartha Lakes Food Source

Russell I. Alexander Giving Fund

NEWS & PRESS

Tuesday, December 16h, 2014

Contact: Darla Weir

Marketing Coordinator, 905.655.6335

Russell I. Alexander Awards 2014 Charitable Giving Fund Grant to Kawartha Lakes Food Source

The Kawartha Lakes Food Source is excited to receive $5,000.00.

LINDSAY, ON December 16th, 2014 –

A local business has just helped a local food bank with a grant of $5,000.00. The Kawartha Lakes Food Source is a community effort and not-for-profit organization of volunteers working to reduce hunger in the City of Kawartha Lakes

The Russell I. Alexander Charitable Giving Fund provides grants and financial support to community organizations that are doing great work, but may not be as visible as some of their larger counterparts.

Board Member Dr. Brian Fagan notes that “Kawartha Lakes Food Source opened its doors in March of 2002, after research by members of Rotary revealed a patchwork system of food aid by churches and social agencies. With one agency devoted to collecting and distributing food to food banks, front-line workers could focus on clients rather than stocking their shelves. …the working poor and one-third are on provincial disability support while nine per cent are on a pension. About 40 per cent of those receiving food from the Food Source through its members are children. …In a three-month period, the Food Source provides 11,000 servings of milk, fresh fruit and healthy snacks such as granola bars to hungry schoolchildren.”

About Russell I. Alexander

Russell I. Alexander is a law firm dedicated solely to family law. With five experienced lawyers and a great team of law clerks and support staff, the firm provides guidance on matters relating to family law. For additional information about the Russell I. Alexander Giving Fund, please visit www.russellalexander.com.

Previous Giving Fund recipients include: Covenant House Homeless Youth Shelter, Lindsay Muskies Hockey Association, Whitby Girls Hockey Association and the Lindsay Lynx Girls Hockey Association.

To learn more about the Russell I. Alexander, Family Lawyers, you can also visit them on Facebook at:

www.facebook.com/RussellAlexanderFamilyLawyers

Interviews with Mr. Alexander and or his staff can be arranged by contacting 905.655.6335.

Russell I. Alexander Awards 2014 Charitable Giving Fund Grant to The Kawartha Lakes Food Source

food

Russell I. Alexander Awards 2014 Charitable Giving Fund Grant to The Kawartha Lakes Food Source

Russell I. Alexander Giving Fund

 NEWS & PRESS

Tuesday, December 16th, 2014

Contact: Darla Weir

Marketing Coordinator, 905.655.6335

Russell I. Alexander Awards 2014 Charitable Giving Fund Grant to Kawartha Lakes Food Source

The Kawartha Lakes Food Source is excited to receive $5,000.00.

LINDSAY, ON December 16th, 2014 –

A local business has just helped a local food bank with a grant of $5,000.00. The Kawartha Lakes Food Source is a community effort and not-for-profit organization of volunteers working to reduce hunger in the City of Kawartha Lakes

The Russell I. Alexander Charitable Giving Fund provides grants and financial support to community organizations that are doing great work, but may not be as visible as some of their larger counterparts.

Board Member Dr. Brian Fagan notes that “Kawartha Lakes Food Source opened its doors in March of 2002, after research by members of Rotary revealed a patchwork system of food aid by churches and social agencies. With one agency devoted to collecting and distributing food to food banks, front-line workers could focus on clients rather than stocking their shelves. …the working poor and one-third are on provincial disability support while nine per cent are on a pension. About 40 per cent of those receiving food from the Food Source through its members are children. …In a three-month period, the Food Source provides 11,000 servings of milk, fresh fruit and healthy snacks such as granola bars to hungry schoolchildren.”

About Russell I. Alexander

Russell I. Alexander is a law firm dedicated solely to family law. With five experienced lawyers and a great team of law clerks and support staff, the firm provides guidance on matters relating to family law. For additional information about the Russell I. Alexander Giving Fund, please visit www.russellalexander.com.

Previous Giving Fund recipients include: Covenant House Homeless Youth Shelter, Lindsay Muskies Hockey Association, Whitby Girls Hockey Association and the Lindsay Lynx Girls Hockey Association.

To learn more about the Russell I. Alexander, Family Lawyers, you can also visit them on Facebook at:

www.facebook.com/RussellAlexanderFamilyLawyers

Interviews with Mr. Alexander and or his staff can be arranged by contacting 905.655.6335.

OBA

 

 

 

Ontario Bar Association’s TECHxpo 2.0

I am looking forward to attending and presenting at the Ontario Bar Association’s TECHxpo 2.0 Conference in Toronto.

My co-presenters Dan Pinnington, Catherine Roberts I will be speaking on “60 Technology and Practice Management Tips” and I will be presenting “Practising Safely and Ethically in the Cloud” with David Whelan.

We will review the very latest updates, practical tips, hardware and software specifically designed for the modern law office.

Take advantage of the ample opportunities to meet practitioners from across Ontario and discover new ways to improve your practice.

The vendor expo will showcase a variety of products and services to support and enhance your practice.

You can also join us for the live webcast.

The conference is October 23, 2014, click this link to register.

Laura Receives Client Service Award

CSA - Laura

Laura Receives Client Service Award

We are pleased to announce that Laura recently received our Client Service Award for her excellent commitment to helping our clients.

Laura helps clients in both our Brooklin and Lindsay offices. Her attention to detail and friendly prompt service makes her a valued member or our team. Congratulation Laura.

 

 

 

Elliot Vine Joins Russell Alexander as an Associate Lawyer

elliot

Elliot Vine Joins Russell Alexander as an Associate Lawyer

Elliot joins Russell Alexander Collaborative Family Lawyers as an associate lawyer.  Elliot practices family law, including pre-separation legal advice, custody and access, support issues, separation agreements and property-related issues. Elliot resolves  conflicts in a quick and efficient manner.

Elliot will work in all three of our offices: Markham, Brooklin and the City of Kawartha Lakes. He graduated from Queen’s University in 2009 with a Bachelor of Economics where he earned awards for high academic achievement. Elliot completed his Juris Doctorate from Queen’s University, receiving his law degree in 2012. Prior to working at Russell Alexander Elliot practiced Family Law with a firm in Kingston and with a Certified Specialist in Family Law.

Elliot enjoys meeting new people and the challenge of getting the best possible results for his clients. He is an avid public speaker and loves to debate. Elliot also looks forward to developing a Collaborative Practice.

Elliot plays a wide variety of sports. He enjoys trying new restaurants, reading fiction and is interested in improving his ability to sail. After growing up in North York, Elliot is excited to serve clients in and around his new home.